noting meeting meeting meeting meeting meeting what have we told you that you could get people to say and do things that they didn't agree with sounds good to agree to things that they knew were wrong like it and in the process lower the quality of their lives and the lives of others around them sometimes even catastrophic aliso alright now you got me it sounds terrifying doesn't it but the fact of the matter is it happens every day in fact you do it every day and you're subject to it every day the best way to understand a phenomenon like this is to try to recreate it in a laboratory what we're about to show you is a very simple experiment inspired by renowned social psychologist Solomon Asch and it will reveal this shockingly common form of mind control Rhys at seven teenagers around a table and asked each intern to answer a very simple question which of the three lines does this object match in length now it was obviously line see now here's the intervention the trick we're testing with this experiment the first teenagers are Confederates they're in on it and they were instructed to give the wrong answer a this answer was so obviously wrong but what was the actual person who is not in on the one the experiment was designed to observe what would they say any questions he gave the obviously wrong answer what a forge over well a pushover but in good company the surprise here is he's not the exception he's the rule about two-thirds of any group independent of age goes along regardless of gender background most of us are suckers social influence is a potent power so here we have a textbook example of this deceptively simple form of mind control we got these teenagers to consciously ignore what they knew to be right and we could have gotten 2/3 of you remember so don't think you're above it no not at all in real life think of how many smart people have made stupid decisions because social forces overwhelm their better judgment there are benefits to following the crowd relying on group wisdom is cognitively efficient and often cognitively superior we are social learners and derive great benefit by leaning on the judgment of others even when a subject spoke their mind it was torture to do it watch this girl's face okay social influence is a powerful thing a so the question becomes can we get more of the benefits and fewer the costs what if we replayed the same scenario with the teenagers and added one person just one who expresses polite doubt into the crowd I guess I thought different dude looks like you receive me seriously but you could see I might be differently good naked see see right si si si si si si hey ding astounding 95% now expressed their true opinions so here's some BS you can use what's the point here it's the power of the one we have it in name fear things tion by value groups when you feel like you're the odd person out don't stifle your concerns simply express them respectfully it turns out this small dissent can provide powerful permission to the silent concerns of others yes you don't have to risk being an outcast in order to test your concern you don't have to scream and yell you don't have to call others names the quiet polite expression of doubt can turn the rest of the group from zombies into thinkers I'm David Maxfield and I'm Joseph granny and that's all the BS for today subscribe to our Channel and sharpen your behavioral science skills with our latest videos and updates click here to subscribe where we always promise to share some BS you can use what are the advantages of working as a group first of all I think we're social animals and we're just more comfortable when we bounce ideas off of each other but I think it's also the diversity of knowledge and experience that everybody brings yeah it seems to me like one of the critical factors is creating a group where dissent is a norm and conformity isn't necessarily the highest value