the health of your relationships the magnitude of your influence the success of your team or organization can be largely influenced by how you show up in one crucial moment hi I'm Joseph Groening co-author of Crucial Conversations tools for talking when stakes are high with over 3 million copies in print because all across the world we know that when it matters most we tend to do our worst but why we start to conclude that you often have to choose between telling the truth and keeping a friend and this false belief causes us problems for the rest of our lives organizations and relationships begin to die the instant anything becomes more important than the truth but it doesn't have to be this way you can learn to both tell the truth and keep friends join us in this by part series to learn some of the life-changing skills that will help you succeed in the most crucial conversations of your life